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Five Signs Your Online Customers May Be Cheating on You

These days, consumers have more choices, more incentives and more reasons to comparison shop for the best deals out there. But Marketers can use online behavior and web analytics to reveal patterns...

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More Traffic? Or More Conversions? No Contest.

A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Or doubling your conversion rate? Many marketers get this wrong....

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